Sunday, 30 March 2014

Logo a-go-go

So, I've been working to implement the notes and suggested improvements given to me from the meeting last week.
I thought I'd throw out a little update while I have an opportunity in the middle of it all.

One of the changes is that header image/logo. The suggestion was that the sunburst was too subtle and it needed to be brought out (the consensus was make it brighter and/or yellow). So I did.
Here you can see the original logo that is currently used by the group. I believe it's an old woodcut print.

This is the original design that was pitched. As you can see the colours are all integrated with the general palette of the site itself. However the sunburst's green is very close to that of the background (although, that was intentional. It was more of a nod to the original logo design/a means of making the background less boring.)
This is the first alternate logo I drew up. One of the suggestions, aside from making the sunburst yellow, was to make the background red to match. I felt this was too bold a step, so I went for a slightly less harsh orange. However, this really offsets the light green of the font and additionally doesn't sit cohesively with the rest of the website. Perhaps changing the font colours would make this a better looking design overall, but it would still stick out on the page itself.
This is the third change I made. I am probably going to stick with this come the review. I'm still not totally happy with it, but we'll see what the board thinks. I tried switching back to the original green background with the new yellow sunburst, but it was too dark. I moved it away from blue towards a lighter green. I additionally drew some of the saturation and orange hue out of the yellow as the warmth made it quite jarring against the green - even with its adjustment. I think it makes it harder to read the font over the top and draws attention, but I don't know how much more subtle I can make it without it changing to a horrid greeny-yellow hue/switching back to the original colour.
It remains to be seen what the feedback is on the change - perhaps they will agree that the first logo was probably the best colour choice after all. Addtionally, I checked what typeface I had used for the logo, so it can potentially be used for rebranding. It's Myriad Pro - an Adobe font - commonly utilised by a number of established quality brands, including: Apple, Rolls-Royce and Google (for their Gmail logo).