Tuesday, 6 January 2026

emojinal Times

 Bit of a throwback to when I worked on emojitown in 2022. I came on board as a creative producer around episode 36 - helping to shape the interpretations and animation from the scripts, sadly not able to write on the show (although that was the plan if the second season was greenlit!)

I did get to do a couple of voices - but a lot of my creativity went into the thumbnails, especially for the compilations (as they tended to be thematic rather than episode specific) some of my favourites below.

The idea was to create imagery that worked as an engaging YouTube thumbnail, whilst also working as a standalone piece of art or titlecard.

(I didn't 'create' these - they were made by the wonderful animation studio, but I would brief them and sometimes give preliminary character designs and layout sketches of what I was imagining.)




A bit of a Souls-like themed bossfight thumbnail - with a touch of Monster Hunter.


Horror thumbnail, some Stranger Things references as well as the Mystery Inc. gang from Scooby Doo

Superheroes - I designed most of these personas from scratch (Jo's came from E33 Superheroes and Jess' was loosely based on her look from the same episode.)


More superheroes - again, only Unicorn Man and Poophead had existing designs (from a previous compilation thumbnail.)

A really fun Spider-Man reference in this one for the Fleas episode.

Thanksgiving compilation. I just thought what is the most disruptive thing Poophead could do for the holiday.

Julia compilation - had fun leaning into her artist roots for the different styles in the background.





Far from the only thumbnails I worked on - but it's fun looking back on the show after so long.